PPC Blog and News

Archive for December, 2006

Well Christmas has come and gone. Not that I’m counting or anything, but I received holiday cards (and gifts) from Yahoo and Google this season but nothing from MSN AdCenter. No real surprise I guess. They’ve got a ways to go to catch up with Google and Yahoo in technology, platform and customer service.

Today I received a Christmas gift in the mail from Yahoo Search Marketing. It’s a wine bottle opener…which would be great if I drank wine. It’s pretty cool.

They also sent me a card that my son absolutely loves.  When you open it up, in sings the “Yahoo” theme from their commercials. It’s pretty catchy. The gift was nice, but the card was a lot more fun!

Last week I finally upgraded my Yahoo Sponsored Search account to the new system. Some of the features are better than the old while others are somewhat frustrating. I don’t understand why they don’t sum up your total spending for all campaigns on the front page (like Google AdWords does) for your quick site stats.

Daily when I’m computing my previous day’s campaigns, it sucks to have to add up each line on my ten-key calculator. They need to add this functionality. Overall, the reporting/stats are much quicker now, but I don’t know why they dropped the sum total.

I’ve yet to launch a new campaign using the new interface yet. I’ve made some bid adjustments, but that’s about it. I’ll probably launch a new one in the next few weeks to test it out.

If you need a Yahoo Search Account, you can get one by clicking here.