PPC Blog and News » PPC

Nothing from MSN AdCenter

<ADMINNICENAME> — Tue, 26 Dec 2006 21:08:01 +0000

Well Christmas has come and gone. Not that I’m counting or anything, but I received holiday cards (and gifts) from Yahoo and Google this season but nothing from MSN AdCenter. No real surprise I guess. They’ve got a ways to go to catch up with Google and Yahoo in technology, platform and customer service.

Yahoo’s New Sponsored Search Interface

<ADMINNICENAME> — Wed, 20 Dec 2006 04:45:15 +0000

Last week I finally upgraded my Yahoo Sponsored Search account to the new system. Some of the features are better than the old while others are somewhat frustrating. I don’t understand why they don’t sum up your total spending for all campaigns on the front page (like Google AdWords does) for your quick site stats.

Daily when I’m computing my previous day’s campaigns, it sucks to have to add up each line on my ten-key calculator. They need to add this functionality. Overall, the reporting/stats are much quicker now, but I don’t know why they dropped the sum total.

I’ve yet to launch a new campaign using the new interface yet. I’ve made some bid adjustments, but that’s about it. I’ll probably launch a new one in the next few weeks to test it out.

If you need a Yahoo Search Account, you can get one by clicking here.

A Gift from Google AdWords

<ADMINNICENAME> — Wed, 29 Nov 2006 13:01:02 +0000

Well I’ve been a customer of Google for several years now. I’ve spent a lot of money with them. We’ve had our ups and downs (Google Slap anyone?).

I have to compliment them though on their choice for Christmas gifts. They always have cool stuff. Last year I got a pack of cool gadgets for my laptop and this year I got a digital photo frame. Although it’s kind of buggy, it’s still a cool gift. I also have to commend them for their timing. They are the first company to send a holiday card/gift of any kind. Kudos to Google.