The Pay-Per-Click (PPC) Marketing Blog

Wordtracker free keyword tool

<ADMINNICENAME> — Wed, 31 Jan 2007 02:12:25 +0000

WordTracker, one of the best keyword research memberships on the planet, has just announced a free keyword tool.

Press Release: Wordtracker launches free keyword suggestion tool

Wordtracker has launched a free keyword suggestion tool to help website owners and managers optimize their websites so that they appear higher in search engine results.

The free tool is available at http://freekeywords.wordtracker.com/ and gives webmasters up to 100 keywords a time.

Keyword research is an essential first step in any online marketing activity and the new tool from Wordtracker has been designed to allow webmasters to quickly, and easily, brainstorm initial keyword ideas. This handy reference tool is suitable for boosting organic search performance and getting a better return on investment (ROI) from pay-per-click campaigns(PPC).

“Keywords are simply the words people use when they search. Incorporate those words into your website copy and your position in search engines results will rise – often dramatically – and that means more sales online.” Mike Mindel, CTO and co founder of Wordtracker.

“There is a gap in the market for this type of tool and as Wordtracker provides the most popular paid-for keyword service on the web it made sense to create this service.” Mindel continued.

“Our strength has always been providing in-depth analysis that allows marketers to get to understand customer behaviour online. We’re confident that once people see the benefits of initial keyword research, they will realise that this is a profitable marketing resource that they simply can’t do without.” He added.

Nothing from MSN AdCenter

<ADMINNICENAME> — Tue, 26 Dec 2006 21:08:01 +0000

Well Christmas has come and gone. Not that I’m counting or anything, but I received holiday cards (and gifts) from Yahoo and Google this season but nothing from MSN AdCenter. No real surprise I guess. They’ve got a ways to go to catch up with Google and Yahoo in technology, platform and customer service.

Yahoo Christmas Card & Gift

<ADMINNICENAME> — Sat, 23 Dec 2006 20:57:33 +0000

Today I received a Christmas gift in the mail from Yahoo Search Marketing. It’s a wine bottle opener…which would be great if I drank wine. It’s pretty cool.

They also sent me a card that my son absolutely loves. When you open it up, in sings the “Yahoo” theme from their commercials. It’s pretty catchy. The gift was nice, but the card was a lot more fun!

Yahoo’s New Sponsored Search Interface

<ADMINNICENAME> — Wed, 20 Dec 2006 04:45:15 +0000

Last week I finally upgraded my Yahoo Sponsored Search account to the new system. Some of the features are better than the old while others are somewhat frustrating. I don’t understand why they don’t sum up your total spending for all campaigns on the front page (like Google AdWords does) for your quick site stats.

Daily when I’m computing my previous day’s campaigns, it sucks to have to add up each line on my ten-key calculator. They need to add this functionality. Overall, the reporting/stats are much quicker now, but I don’t know why they dropped the sum total.

I’ve yet to launch a new campaign using the new interface yet. I’ve made some bid adjustments, but that’s about it. I’ll probably launch a new one in the next few weeks to test it out.

If you need a Yahoo Search Account, you can get one by clicking here.

A Gift from Google AdWords

<ADMINNICENAME> — Wed, 29 Nov 2006 13:01:02 +0000

Well I’ve been a customer of Google for several years now. I’ve spent a lot of money with them. We’ve had our ups and downs (Google Slap anyone?).

I have to compliment them though on their choice for Christmas gifts. They always have cool stuff. Last year I got a pack of cool gadgets for my laptop and this year I got a digital photo frame. Although it’s kind of buggy, it’s still a cool gift. I also have to commend them for their timing. They are the first company to send a holiday card/gift of any kind. Kudos to Google.